Plastic surgery clinic advertisements in the Seoul subway station.
Gangnam, an area in Seoul made famous by the song "Gangnam Style", is home to about 500 plastic surgery clinics alone.
The most popular procedure for Koreans to get is "double-eyelid" surgery to make the eyes bigger and more western-like. As you can see in the top picture, Koreans naturally have monolids, something I had never even noticed until I moved here and it was pointed out to me. In the after picture, you can see that the eyes now have the double fold/crease, which naturally occurs on western faces.
Other popular plastic surgery procedures in Korea include nose heightening (to make the bridge of the nose start higher) and jaw-reshaping surgery. Koreans value a small face and a good V-line, meaning the jaw line resembles a "V" shape. In jaw-reshaping surgery, the jaw line is shaved down and shaped like a "V".
A popular advertisement I've seen multiple times.
Here's a close up of the transformation from the above advertisement.
So what are some problems arising from South Korea's plastic surgery culture? Many women are requesting that their features resemble those of celebrities, especially K-Pop stars, most of whom have also gone under the knife themselves. The problem with this is that many women come out looking strikingly similar because they're all asking to look like the same people. Take the below picture for example, featuring contestants from a Korean beauty pageant. It went viral a few years ago because of how similar all the women looked, especially in the eyes, obviously from plastic surgery.
Korean beauty pageant contestants who were criticized for looking too similar. Results of Korean women striving for the same look and features they often see from K-Pop celebrities.
Plastic surgery isn't just popular amongst women either, many men also get procedures done.
Plastic surgery isn't just for women either; men make up a decent proportion of plastic surgery clients too. Competitiveness in the job market, confidence factors, encouragement from friends and family and dating prospects are all reasons why Koreans are seeking out plastic surgery procedures.
And if you aren't 100% ready to commit to permanently altering your facial features, there's always Photoshop, which Koreans also highly recommend. Koreans heavily photoshop all professional pictures including passport photos, resume photos and wedding photos. There's even several popular smartphone apps that allow you to digitally alter your own pictures. Trust me, these apps would put Instagram to shame.
My passport photo taken awhile ago in Korea that has been heavily photoshopped. No blemishes, an evened-out skin tone on face/neck, no stray hairs out of place, pink color applied to lips, and a glossy finish. And something you can't see was that my shirt was too low cut so the photographer photoshopped some material to better cover my chest area. Just a reminder that this is bare minimum photoshopping compared to Koreans getting their own pictures done.
Before you're quick to judge Koreans for taking plastic surgery so lightly, remember that we're all raised in different cultures and societies. Be grateful that being raised in the U.S. teaches us not to judge a book by its cover and that what's on the inside matters more than what's on the outside. This isn't the reality for Koreans, whose culture values outward appearances over individuality.
If you want to know more about the plastic surgery craze in Korea, check out this article I found online: http://www.newyorker.com/magazine/2015/03/23/about-face